Authentic vs. Bulk Goods
Bottega Veneta has always closely adhered to the brand's essence and quality. Creative Director Tomas Maier positioned Bottega Veneta as follows: We do not hire celebrity endorsements, have no secondary lines, and feature no obvious logos. There are always customers who do not wish to be easily seen through and prefer not to wear someone else's name on their bodies. In his view, this is their brand value, and it is also one of the reasons why BV is referred to as the Hermès of Italy.
Original Title: Authentic vs. Bulk Goods
Bottega Veneta has always closely adhered to the brand's essence and quality. Creative Director Tomas Maier positioned Bottega Veneta as follows: We do not hire celebrity endorsements, have no secondary lines, and feature no obvious logos. There are always customers who do not wish to be easily seen through and prefer not to wear someone else's name on their bodies. In his view, this is their brand value, and it is also one of the reasons why BV is referred to as the Hermès of Italy.
