Authentic vs. Bulk Goods
Bottega Veneta has always closely adhered to the brand's essence and quality. Bottega Veneta's creative director, Tomas Maier, positioned the brand as follows: We do not hire celebrity endorsements, have no secondary lines, and feature no prominent logos. There are always customers who do not wish to be easily seen through and prefer not to wear someone else's name on their bodies. In his view, this reflects their brand values, which is one of the reasons why BV is often referred to as the Hermès of Italy.
Original Title: Authentic vs. Bulk Goods
Bottega Veneta has always closely adhered to the brand's essence and quality. Bottega Veneta's creative director, Tomas Maier, positioned the brand as follows: We do not hire celebrity endorsements, have no secondary lines, and feature no prominent logos. There are always customers who do not wish to be easily seen through and prefer not to wear someone else's name on their bodies. In his view, this reflects their brand values, which is one of the reasons why BV is often referred to as the Hermès of Italy.
